The job of a product marketing manager is fun and rewarding. Too often the role is defined by everything no one wants to do. Your boss doesn't know how to define the role. Human resources doesn't know how to define the role. You struggle to figure out where you fit.
The Secret of Product Marketing provides a foundation on how to build your career in product marketing. It's for product marketing managers, for leaders of product marketing managers, and for your friends in human resources.
In 30 minutes you'll get a definition of the role of product marketing and the most important things to focus on.
Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.