Learn the skills to develop buyer's journey decision maps the right way and make sure you get there quickly.
A Buyer's Journey Decision Map helps you answer the questions:
The way you get answers to those questions is by understanding how your buyers make a buying decision. That insight is documented in a Buyer's Journey Decision Map.
Rather than just a focus on content and sales tools, Buyer's Journey Decision Mapping focuses on how buyers make a buying decision. That's the real value of a buyer's journey.
Included in the course are templates to help you learn about your buyer's journey to make a buying decision as well as templates to document the journey. And lots of great tips to get it done - not get stuck in analysis paralysis.
BONUS - Up to 5 sessions of live, 1 on1 coaching to fast-track your Buyer's Journey Decision Map. We make sure you get there quickly and it's done right. Schedule sessions anytime during the class to get feedback to keep you on the right path.
Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.